Gaining competitive advantage of one brand versus another is never quality alone, is never price alone, is never distribution channels alone. It is always and urgently connected with story telling. What is the story of the brand? What is the story of the product? What is the story of the service? How can we tell the better story to dominate a market place? That is what this is all about.
(../.. excerpt of www.rik.live by RIK ASSFALG kind permission granted)