Do you think that your service sucks because others just have a bigger business than you do? Maybe, but I again, don’t think so!
I am convinced, and I am here to tell you that the one who tells the better story wins. We’re here to tell the better story. What is a good story? A good story is a story that makes us relive the scenes, the situations. That makes us connect with a character we hear inside that story and make a bond between those characters and us so we can identify with us and we can not other than sharing the story with the people we love. The people we care about. We must tell them that story. Why? That is the main point here; it implemented emotions into us.
A great story builds emotions, so we are emotionally about what we hear or read or see in a story. That is what attracts us to the story and we cannot different but feel the same emotions. Every time we think about a story, we hear the story or we tell the story to somebody. This my friend is a big big big magic secret sauce for every marketing that you ever will do in the future.
We are here to learn how to tell the better story. What is marketing? Marketing is storytelling. That’s all it is, really. Marketing is storytelling and selling is, you sell to those people who come because of the story. That is the difference. Marketing is storytelling, and I’m here to teach you the 3 act storytelling. I am here to share with you the 3 act storytelling. I am here to invite you to the idea that your marketing, your product or service story can be explained, told so much better than it is right now like you wouldn’t believe it. Trust me, once we find your better story, your product, your service, your brand will make a big jump towards the next level.
Are you interested? Are you in or are you in? Perfect. That’s what I thought.
Let’s begin with story. The definition of a story. A story has an introduction, a story has a main part, and a story has an ending. Let’s look into that a little bit closer. What do we need to know in an introduction? An introduction goes classically the W questions. When, what, why and how. Which is not a W but it fits in that thing, it has a w at the end. When, what who, why, where, why, how. These are our questions for the introductions. If we answer them, we have a good setup in the introduction.
In the main part, what are we telling there? We tell what happens to whom happens it. What does change for the actor, for the person, for the protagonist? A protagonist is always in a story because he or she or it needs to change. They need a big change. They need 180-degree change in the story. That is why stories are interesting for us. If we identify with the protagonist and we are in that role, we want to change with him/her/ or it for the better or worst. Mostly for the better.
Then there’s this big fight with a dragon. There’s a big fight with a mighty big power that the protagonist, our main character, has to fight. Once he fights them there’s an ending. A happy ending, or a sad ending or an open ending, but there’s an ending that will show how the character has changed and how the story could go on in a potential sequel if we’re clever.
What does it have to do with our story for our product, you ask, and you have all the right to ask that because maybe what you hear here is very new to you. Maybe you have never thought about what we are about to talk about here. You know what? Instinctively, you have. Instinctively you know everything that we’ve talked about. This is not rocket science news for you. This is what you have been following, listening, reading, or experiencing with your favorite products or brands, services, all your life. If you know it or if you don’t know it, all leading brands in the world follow this system. All the leading brands in this world have a great story to tell. All the leading brands in this world, all the best products in the world, all the best sellers in all the #1 companies tell better stories. They develop these stories.
I invite that you concept which is called a 3 act marketing. The 3 act marketing is what really brings your product, service, or brand to the next level.
(../.. excerpt of RIK ASSFALG´s 3actmarketing.com with kind permission to quote here)