Recent Posts

The Secrets Of Branding And Story


aining competitive advantage of one brand versus another is never quality alone, is never price alone, is never distribution channels alone. It is always and urgently connected with story telling. What is the story of the brand? What is the story of the product? What is the story of the …

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Are You Still Using Price As Competitive Advantage?


n these days and ages, products, services, and even brands are very homogeneous. There’s no big difference between brand A and B, product C and D, or service E and F. What can we do to stand out of the crowd, to make people believe that we are better, that …

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